I specialize in independent user experience reviews. I identify opportunities to increase conversion rates and generate goodwill with customers — even in a difficult economic environment. My goal is to help folks through your business processes quickly and accurately, and at the same time make the experience enjoyable for the customer and profitable to the business.
Reviews include elements of a heuristic evaluation as well as analysis of how your business objectives integrate with a good user experience. Heuristic evaluations are often referred to as a “discount usability inspection method” because the method discovers problems that are easy to find by almost everyone, at a fraction of the cost of traditional usability studies. User experience analysis takes into consideration:
- Ease of Use - Usability Review
- Structure - Information Architecture Reorganizations
- Functionality - Interaction Design
- Intuitiveness – Information Design
- Aesthetic – Visual Design
Together these elements balance the “Golden Triangle”:
- User Needs
- Technical Capabilities
- Business Objectives
In addition, I frequently rely upon competitive analysis and design patterns in reviews. I believe that often our best ideas are built upon the shoulders of our peers. I also find a competitive analysis helpful in identifying minimum user expectations, and design patterns an infinitely useful tool to solve recurring UI situations.
Because the volume of information is large, even on the smallest of websites, the scope of any user experience review must be limited. This user experience review contains information that is most relevant and actionable now.
Let’s do it!
Please contact me and provide a description of your project along with your website URL. And thanks for giving me the chance to work with you. My goal is to deliver actionable results that benefit your customers at a great value to your organization. A win, win for everyone!
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